Sample Makeovers:
1. Website Redesign for CastilloLeatherGoods.com
The website for Castillo Leather Goods hadn’t been updated for three years – a cardinal sin in this day and age, when a business needs to project an image of innovation. In addition, navigating the website was a mess. The merchandise offered on the site featured a lot of choices in custom-design, style, and color. But putting your desired package together, and then ordering it, was a difficult process because of the awkward navigation features. In addition, the site, frankly speaking, looked as if it had been put together by an amateur. This apparently caused a lot of potential customers to doubt the security of the site, and to refrain from entering their credit card information – and from ordering.
Gil Castillo, proprietor of Castillo Leather Goods, asked us to bring his website up-to-date, to make it easier to navigate and order from, and to give it a more professional look. We focused on one thing that had been painfully missing from the previous site – simplicity. We redesigned the navigation features to provide customers a much more user-friendly shopping experience. And we redesigned the look and feel of the site, to streamline it and to make it a better sales-generator. Gil now reports that visitors make it through the checkout process quickly and easily…and more of them then ever are now ordering products.
Now imagine the ways a revamped website can help grow your sales!
Additional Websites Makeovers
2. Website from scratch for Filippos Pizzeria
The town of Hoboken, New Jersey is considered by many to have the best Italian restaurants and pizzerias in the state. And Filippo’s Pizzeria is considered by many to have the best pizza in Hoboken. Thanks to its reputation, Filippo’s phone rings off the hook during lunch and dinner hours, with questions about daily specials and pizza varieties. But this was a double-edged sword – the phone calls tended to tie up the manager, and severely impacted his ability to also handle the walk-in customers.
We created a new website for the restaurant, with easy navigation and a clean, inviting look. Then we added up-to-date menus and prices. Almost as soon as the site went “live,” the percentage of inquiry-only calls dropped dramatically…because people were getting their questions answered on the website. In addition, managers have reported that the new website actually resulted in increased efficiency in the store – because the staff was able to handle more customers during peak hours, since they're no longer constantly tied up on the phones.
Now imagine the ways in which effecient and informative website can benefit your business!
